About Elliyeen Research
The audit industry has a delivery problem.
Most audits produce a list of what's wrong. Elliyeen produces a decision: here is what to fix, here is why it comes first, and here is the replacement copy — ready to implement.
Why this exists
The report sat on a shared drive.
Nothing changed.
When Abbas Abdullah started auditing websites, the pattern was always the same. Founders received PDF reports with 40 bullet points, zero prioritization, and recommendations written by someone who had never tried to convert a customer in their life.
The agency got paid. The report got filed. The site stayed broken.
Elliyeen was built as the alternative. Not a longer report — a better output. Every engagement ends with three things: a ranked roadmap, copy rewrites you can paste directly into your site, and a week-by-week action plan ordered by revenue impact.
The question is never whether there's friction on your site. There always is. The question is which friction is costing the most — and what specifically to put in its place.
The methodology
18 frameworks. One site. One session.
Most audits run one or two frameworks — usually a Lighthouse score and a heatmap. Elliyeen runs 18 simultaneously across every layer of the site, including layers most auditors never open.
The founder
Abbas Abdullah
Founder, Elliyeen Research
Abbas has spent his career at the intersection of customer behavior, revenue systems, and digital experience — working with organizations including Motorola Solutions, OCC, Aurora Flight Sciences, and PayBlue.
At each of those organizations, the cost of a missed signal was measured in real numbers. That standard — find the specific problem, model the impact, deliver the fix — is what Elliyeen applies to every website audit.
Elliyeen takes four engagements per quarter. The constraint is deliberate. Every audit gets the full methodology, not a templated scan. The output is a report you can act on the same day you receive it.
What you receive
Not a report. A decision.
Every Elliyeen audit delivers the same three outputs — whether the engagement is a single audit or a full implementation.
01
Ranked roadmap
Every gap ordered by revenue impact. The highest-leverage fix comes first. You always know what to do next.
02
Replacement copy
Every headline, CTA, and objection response that needs to change is rewritten and delivered with the report.
03
Week-by-week plan
A 30-day action plan with isolated steps so each change is measurable and the cause of any movement is clear.
Work with Elliyeen
Four engagements per quarter.
If you're planning a site change, a campaign, or a pricing update — audit before you build. The fix is almost never what you think it is.
Get in touchEmail opens pre-filled. You paste your URL and send.