Published work
Audit Reports
Full 22-framework diagnoses with copy rewrites, financial projections, and prioritized roadmaps. Each report is published with client permission.
Full Business Audits
Website · Customer Experience · Financial Model
Three-part audits covering the full business — website friction, buyer journey gaps, and a revenue model with a path-to-scale.
Website Audit · CX Audit · Financial Model
NewOPEN HOUSE Creative Fest
Torrance, CA · June 2026
Creative market passport selling on faith. No activity directory, conflicting vendor counts, flat CTA hierarchy. $6.9K in additional passport revenue available from one afternoon of content work.
Website Audit · CX Audit · Financial Model
NewSavannah Personal Care Services
Savannah, GA · June 2026
CNA-founded home care agency with 4 critical website failures and a $2M+ revenue opportunity. Website audit, customer experience journey, and financial model with path-to-scale.
Conversion Audit · CX Audit · Financial Model
UpdatedWealth Management Firm
Confidential · June 2026
Three objections stopping conversion. Zero pages that answered them. CX journey rebuilt, founder vision documented, and AUM growth pathway modeled.
Revenue & CX Audits
Customer Experience · Financial Model
Deep dives into the customer journey and unit economics — buyer occasions, ordering friction, platform risk, and direct revenue pathways.
Website Audit · CX Audit · Financial Model
NewSo Halal Soul Food
Stone Mountain, GA · June 2026
Halal-certified soul food restaurant with 60+ menu items, active social channels, and a compelling founder story. Site body renders at 1336px on a 390px screen — broken on every phone. Three ranked opportunities with a 30/90-day roadmap.
CX Audit · Financial Model
NewMilano Family Pizza
Richardson, TX · June 2026
Platform dependence eroding margin, no loyalty mechanism, and an ordering journey that resets every customer. Revenue pathway and experience fixes documented.
Digital Presence Audits
Website · SEO · Conversion Architecture
Full-site scoring against 22 frameworks — copy, trust signals, conversion architecture, SEO authority, and AI search readiness.
Dual-Site Revenue Audit
Score 19 / 100Milano Family Pizza
Richardson, TX · June 2026
Two competing websites, split SEO authority, zero conversion architecture. 22-agent analysis with $439K revenue opportunity identified.
Four-Site Digital Audit
SAX Wealth Advisors
Multiple locations · June 2026
Fragmented web presence across four domains with inconsistent messaging, trust signal gaps, and conversion architecture failures.
Case Studies
Audit + Site Rebuild
Full documentation of the audit process, site rebuild, and before/after comparison — with the live site as the proof.
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