Revenue Opportunity Report
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Case Study · Home Care · Savannah, GA
We rebuilt it.
Savannah Personal Care Services had a website. Families were finding it. Nobody was calling. Read the full report.
22specialist frameworks
19page audit report
1rebuilt site, live now
0generic findings
Before — what we found
The site was live. The revenue wasn't.
Four specific findings. Each one a named, locatable gap between what the site was doing and what it needed to do to convert a family in crisis into a scheduled call.
1
FAQ was Wix placeholder copy
Families in crisis — deciding whether to trust a stranger with their parent — arrived to find questions the software put there. Not one of the seven questions families actually ask before calling a home care agency.
2
The hero spoke to the company, not the buyer
The adult daughter making this decision at 11pm, alone, afraid she'll choose wrong — her name appeared nowhere. The first words on the page described the agency's services. Not her situation.
3
The credential that should have closed every sale was invisible
Shannon Stafford Simpson is a Certified Nursing Assistant who built a care agency from clinical experience. Home Instead's Savannah operator bought a franchise manual. That gap appeared nowhere above the fold.
4
Not ranking for any local search term that matters
"Home care Savannah" — the search a family types when something has changed — returned no result for SPCS. Competitors who were less qualified were capturing every search-intent visitor.
The audit
22 specialist frameworks. 19 pages. Every finding documented with evidence and a specific fix.
Scroll through or download the PDF below.
After — what was built
The rebuilt site is live.
Every finding in the audit became a specific decision in the new site. The hero speaks to the 11pm buyer. The FAQ answers the questions families actually ask. The founder's credential is the first thing you read.
Hero rebuilt around the adult daughter's exact 11pm fear — "You've been managing this long enough."
FAQ replaced with 7 questions families actually ask before trusting a home care agency
The Savannah Standard — Shannon's 5-step process — named, owned, and documented end to end
Named testimonials with specific outcomes: "We finally slept through the night." — Robert S., Pooler
Shannon's CNA credential positioned as the primary differentiator above the fold
60-second care finder + Savannah Family Guide PDF for email capture and local authority
elliyeen.github.io/savannah-pcs
Savannah Personal Care Services
You've been managing this long enough.
Shannon Stafford Simpson is a Certified Nursing Assistant who built a care agency. Not a business operator who hired caregivers.
Find the right care in 60 seconds →
★★★★★ "We finally slept through the night." — Robert S., Pooler
Your site next
If you recognized any of those four problems in your own site, that's not a coincidence.
Every site we audit has a version of these gaps. The specific findings are different. The pattern — visitors arriving and leaving without converting — is the same.
We run 4 engagements per quarter. The diagnostic call is 20 minutes and free. Three specific findings, whether you work with us or not.
What you get from the diagnostic
The single highest-leverage problem on your site — named and located
The hero headline rewritten to speak to your actual buyer
The objection your site never answers that's killing conversion
20 minutes · Three specific findings · No pitch