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Verizon
Motorola Solutions
OCC
Aurora Flight Sciences
PayBlue

Case Study · Savannah Personal Care Services

Build the system that turns every visitor into a buyer.

Starting with what your site says about you today. We rebuilt Shannon's site to reach the right families at the exact moment of decision. This is what the difference looks like.

elliyeen.github.io/savannah-pcs
After
Rebuilt homepage hero — Savannah Personal Care Services
Why families choose Savannah section — Savannah Personal Care Services
Get started section and footer — Savannah Personal Care Services

After:Opens with the buyer's exact fear. Shannon's CNA credential leads. The Shannon Standard process named and owned. Mobile-first. Families trust before they call.

We don't describe the problem. We write the fix.

Every finding ships with the rewritten version — formatted, ready to paste. Shannon received this the day her audit was delivered. No copywriter needed. No briefing required. The fix is in the finding.

Before — original hero copy

“Savannah Personal Care Services provides compassionate, personalized home care for seniors and individuals with disabilities in the Savannah, Georgia area. Our dedicated team of caregivers is committed to improving quality of life.”
Opens with the company name, not the buyer's situation
"Compassionate" and "dedicated" — zero evidence, zero belief
No buyer is named. No fear is acknowledged. No person is in the room.

After — rebuilt hero copy

“You've been managing this long enough.”

Shannon Stafford Simpson is a Certified Nursing Assistant who built a care agency. Not a business operator who hired caregivers. That difference matters — and your family deserves to know it before the first call.

Opens with the buyer's exact emotional state at the decision moment
Shannon's CNA credential positioned as primary differentiator
Makes the gap between SPCS and franchise competitors explicit

Before — FAQ questions on site

What types of products or services do you offer?
How can I contact you?
Do you have a return policy?

Wix default placeholder copy. Visible to every family in crisis who found the site.

After — 7 questions families actually ask

What happens if my caregiver doesn't show up?
How do I know the caregiver is trustworthy?
Can care start this week?

Case studies

The sites were live.The revenue wasn't.

Five audits. Five gaps no owner had named. Here's what we found — and what each one was costing.

Fresh pizza with toppings coming out of a wood-fired ovenHospitality

Milano Family Pizza

Richardson, TX

Two live websites — different phone numbers, conflicting hours, split SEO authority, no conversion path on either. A 22-agent audit scored both properties and modeled the revenue sitting uncaptured.

Overall conductor score: 19/100 — not broken, invisible to buyers
30-day fix unlocks +$6,960/month without new ad spend
12-month roadmap adds +$36,600/month — domain, trust, specials
So Halal Soul Food — Stone Mountain, GAHospitality

So Halal Soul Food

Stone Mountain, GA

Halal-certified soul food with 60+ menu items and active social channels — but the site body renders at 1336px on a 390px phone screen. Every customer arriving from Instagram or TikTok hits a broken page before they can order.

Mobile rendering failure: 1336px body on 390px viewport — 71% of page hidden
0 broken links — but /blank-1 and /blank-2 URL slugs destroying SEO
3 ranked profit opportunities: mobile fix (91), Otter redirect (79), bundle (74)
Home caregiver assisting an elderly patient indoorsHome Care

Savannah Personal Care

Savannah, GA

The FAQ had Wix placeholder questions. The hero didn't speak to the fear the adult daughter feels at 11pm making this decision. We rebuilt the copy, structure, and local SEO around the real buyer moment.

FAQ replaced with 7 questions families actually ask before calling
Hero rebuilt to speak to the adult daughter deciding alone at night
Structured for 'home care Savannah' searches — previously invisible
Financial advisor reviewing documents with a client at a deskFinancial Services

Wealth Management Firm

Southeast US

Prospects were arriving informed but not converting. We identified three objections the site never answered and restructured the intake flow to address each one before the CTA.

Found 3 objections stopping conversion — none addressed anywhere on site
Intake flow rebuilt so each objection is dissolved before the CTA
Response time stated explicitly — previously undefined, causing hesitation
College golfer lining up a putt on a green during a tournamentEducation / Sports

College Golf Program

Division I

Recruiting pages described the program. They didn't speak to the recruit's fear of choosing the wrong school. We rebuilt the narrative around the actual decision a 17-year-old athlete makes.

Named the recruit's core fear: choosing wrong and wasting eligibility
Stats page rebuilt to answer 'Can I actually play here?' — the real question
Scholarship language added — most-searched topic, previously absent
Associated Training Services — heavy equipment operator training, Sun Prairie WIVocational Training

Associated Training Services

Sun Prairie, WI

65 years of proof, four accreditations, and a graduate earning $26/hr — but the system was disconnected. 22 nav items. Six CTAs competing at equal weight. The best evidence buried in the footer.

22 navigation items — visitors froze before reaching programs
Wage proof ($26/hr) moved from footer to hero decision point
Career Path ladder reframed as a built-in revenue multiplier

Pricing

The last audit we completed found $36,600/month in uncaptured revenue. It cost $1,500.

Get Started

Full Audit

From $1,500

All 18 frameworks. Full report. Copy rewrites included.

Audit + Implementation

Custom

We audit and execute. Scoped to your site and team.

Grow and turn your passion into real customers.