Case Study · Trade School · Sun Prairie, WI
We rebuilt it.
Associated Training Services had 65 years of proof and a graduate earning $26/hr. None of it reached the student making the decision. Read the full report.
Before — what we found
The site was live. The proof was invisible.
Four specific findings. Each one a named, locatable gap between what the site was doing and what it needed to do to turn a comparison-shopping student into an enrolled one.
22 navigation items and six competing CTAs
A prospective student comparing training programs at 9pm had to choose between 22 links before finding the one that mattered. Six calls-to-action fought for the same click, all at equal visual weight.
The best proof on the site was buried in the footer
A graduate earning $26/hr starting wage is the single most persuasive fact ATS has. It appeared nowhere above the fold — the exact place a student decides whether to keep reading or leave.
No career-outcome headline — just the company name
65 years of operation and four accreditations said nothing about what a student's life looks like six months after enrolling. The homepage led with the company, not the outcome.
The certification path had no name and no shape
Three levels of crane certification existed but were never presented as a path. Students couldn't see the next step, so they couldn't picture themselves on it.
The audit
22 specialist frameworks. Every finding documented with evidence and a specific fix.
Read the full report below.
Case Study · Associated Training Services
A disconnected system loses students before they apply.
ATS had 65 years of proof, four accreditations, and a graduate earning $26/hr. None of it reached the student making the decision.
We connected the system. This is what changed.
After:Career outcome headline leads. Wages above the fold where decisions happen. One CTA. The three-level crane certification ladder reframed as The ATS Career Path. Free Starter Kit captures the lead.
After — what was built
The rebuilt site is live.
Every finding in the audit became a specific decision in the new site. The hero speaks to the outcome a student wants. The wage proof leads. The path to certification finally has a name and a shape.
Associated Training Services
Start at $26/hr. Certified in weeks, not years.
65 years of training crane, heavy equipment, and CDL operators. Four accreditations. One clear path.
The ATS Career Path — three levels, one clear next step
Your site next
If you recognized any of those four problems in your own site, that's not a coincidence.
Every site we audit has a version of these gaps. The specific findings are different. The pattern — visitors arriving and leaving without converting — is the same.
We run 4 engagements per quarter. The diagnostic call is 20 minutes and free. Three specific findings, whether you work with us or not.
What you get from the diagnostic